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Arafura Property and Project Consultants

Branding for Territory based business Arafura Property and Project Consultants.

Three core principles needed to be visually articulated within the logo; the Arafura Sea, construction and project management. This was achieved through the use of a stylised icon featuring three layers.

With a desire to draw on the geographic aesthetic of the Arafura Sea, the brand utilises a simple costal blue palette.